![]() The store ought to clearly but tactfully qualify its entry policy at the front door to avoid needless misunderstandings and potential loss of business. I couldn’t help but wonder how many moms out running errands with their kids had decided not to stop in for a bottle of wine for dinner after seeing that deceptively restrictive sign. Once inside, I asked a worker if children under 21 were allowed to enter if accompanied by an adult, and was quickly assured they were. When I got to the door, there was a sign stating “Must be at least 21 years of age to enter,” which made me feel as if I was entering a casino or some type of “adult” shop. ![]() ![]() Its exterior sign, appropriately wine-colored, was conspicuous but not dominant-just subtle enough to imply, accurately, that a nuanced experience awaits inside.īut there was one immediate obstacle. Hence, it can offer more-than-ample parking and ready access to its mind-boggling selections of 8,000 different types of wine, 2,000 types of spirits and 1,000 different beers. The spacious 33,200-square-foot store, which occupies a former Circuit City big-box location, is the chain’s largest in the area. It anchors a small neighborhood shopping complex, Camelback Shopping Center, which is caddy-corner from the larger Colonnade Shopping Center. Total Wine & More is located in the older, established “Biltmore” area of central Phoenix, which enjoys a very low retail vacancy rate. I visited the store twice since it opened to get a first-hand sense of its unique inventory and the customer service and operating philosophies that set this fast-growing chain apart from its competitors. It is the fifth and largest Phoenix-area location for the 62-store chain, which is based in Potomac, Md. ![]() Total Wine & More, which boasts thousands of different wines and similarly deep selections of beer and spirits, opened in October 2009 at the northeast corner of Camelback Road and 16th Street in one of the Phoenix market’s strongest retail corridors. ![]()
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